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How to tell if an email is phishing before you click

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I got an email that looks like it's from my bank saying my account will be locked unless I 'verify my information' today. The logo looks right. How can I tell if an email like this is phishing, and what should I do with it?

Diagram: Spot phishing — Don't click; Check the link; Go direct; Report it

Concerns & risks

You received an urgent email that might be a phishing attempt.

At a glance: what to do instead
Message saysDo this
Account lockedOpen the app yourself
Verify detailsNever reply with info
Click this linkType the site address
Call this numberUse the number on your card
Windows Security feature image (Microsoft official image), annotated: Go direct, never through the link
Go direct, never through the link. Image: Microsoft (official source, cropped and annotated by ReportSpeed)
Overview diagram: Spot phishing — Don't click; Check the link; Go direct; Report it
The whole fix at a glance: don't click, check the link, go direct, report it. Original diagram by ReportSpeed

Causes & evidence

The FTC explains that scammers use email and text messages to trick you into giving them personal information such as passwords, account numbers or Social Security numbers. Phishing messages often tell a story to get you to click a link or open an attachment, such as saying there's suspicious activity, a problem with your account or payment information, or that you need to confirm personal details. They may look like they come from a company you know or trust, with a real-looking logo. The FTC advises that if you get an email you think may be a scam, don't click links; instead contact the company using a phone number or website you know is real. Using multi-factor authentication helps protect accounts even if a password is stolen.

Phishing messages are getting better at copying real brands, and some include your name or partial details. That's why the method matters more than how the message looks.

Troubleshooting flowchart: try each step in order and stop when it is fixed — How to tell if an email is phishing before you click
Work through it in order and stop when the problem is gone. Original diagram by ReportSpeed

Clicking the link 'just to check' is how most phishing succeeds.

What to do

Step illustration: numbered steps for How to tell if an email is phishing before you click
The steps from this answer as numbered cards. Original diagram by ReportSpeed
Comparison chart: Phishing warning signs (FTC)
Phishing warning signs (FTC). Original diagram by ReportSpeed
Phishing warning signs (FTC)
SignWhat it looks like
UrgencyAccount locked, act today
Request for infoVerify password, account or SSN
Familiar brandingReal-looking logo from a trusted company
Links or attachmentsPressure to click or open
Safe responseContact the company using a number or site you know
  1. Don't click links or open attachments in the message.
  2. Hover over links to see the real address, without clicking.
  3. Go to the company's site or app directly, or call a number you know.
  4. Report the message as phishing in your email app.
  5. Forward phishing emails to reportphishing@apwg.org and report to the FTC.
Callout graphic of common mistakes to avoid and what to do instead for How to tell if an email is phishing before you click
Mistakes I see most often, plus the better move. Original diagram by ReportSpeed

Common mistakes:

  • Trusting the logo
  • Replying with information
  • Calling a number listed in the email

ReportSpeedMan tip: Turn on multi-factor authentication for email and banking so a stolen password alone isn't enough.

What I would actually do

I'd never use a link in an urgent message; I'd open the bank's app myself and check for alerts there.

The trade-off people miss: phishing increasingly arrives by text and messaging apps too, so the same rule applies beyond email.

How to tell it worked

Suspicious messages are reported and you only log in through apps or saved sites.

Quick FAQ

Is it safe to open the email?
Opening is usually fine; clicking is the risk.

What if I clicked?
Change the password and enable MFA.

Where do I report it?
Your email provider and the FTC.

Wrap-up: Urgency plus a request for information equals a red flag. Go to the company directly instead of clicking.

Wiki: Phishing and Multi-Factor Authentication (MFA).

How to tell if an email is phishing before you click: where the facts come from

Step-by-step photos

  1. Before: You received an urgent email that might be a phishing attempt
    1. Before The problem
  2. Cause: The FTC explains that scammers use email and text messages to trick you into giving them…
    2. Why it happens The cause
  3. Fix steps: Don't click links or open attachments in the message; Hover over links to see the real address, without clicking; Go to the company's site or app directly
    3. The fix The fix
  4. After: Urgency plus a request for information equals a red flag
    4. After The result

⚡ Speed Summary

  1. Urgency plus a request for information equals a red flag.
  2. Turn on multi-factor authentication for email and banking so a stolen password alone isn't enough.
  3. Clicking the link 'just to check' is how most phishing succeeds.

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