How do I write a good cover letter?

Concerns & risks

You were trying to apply for a job, but you're unsure whether a cover letter matters or what to say.

A good letter can set you apart.

Causes & evidence

Keep it short and specific.

What to do

1. Address the hiring manager.
2. Show you understand the role.
3. Give 2–3 specific examples.
4. Close with enthusiasm.

Common mistakes: Common mistakes: sending a generic letter. Address it to a person if possible. Mention the specific job and company. Highlight one or two accomplishments that match the posting. Keep it short. Proofread. Open with a strong first line about why you want this specific role. In the middle, tie one or two of your achievements to what the posting asks for, with real results. Close by saying you'd welcome an interview. Keep it to under a page. Use the same header as your resume. Never copy someone else's letter or use buzzwords without proof. If a posting says a cover letter is optional, a short one can still help you stand out.

Speed Man tip: Use research to match the role: salary research.

Wrap-up: Short. Specific. Enthusiastic.